Why Your Business Needs a PPC Audit
Michael Skehill Michael Skehill

Why Your Business Needs a PPC Audit

Improve your PPC strategy with a PPC audit- learn how a PPC audit can help identify opportunities, prevent wasteful spending, and give a competitive edge!

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5 Mistakes to Avoid in SEO
Michael Skehill Michael Skehill

5 Mistakes to Avoid in SEO

Top five mistakes to avoid in SEO! Learn about the common pitfalls and avoid the missteps hampering your site performance to boost your Google ranking.

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Role of AI in Performance-Based Digital Marketing
Michael Skehill Michael Skehill

Role of AI in Performance-Based Digital Marketing

Explore AI's transformative role in digital marketing using Rockerbox's analytics, RunConverge's server-side tracking, and Google's Looker Studio and GA4. Enhance your marketing strategies for superior performance and insights.

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The Importance of Mobile First Creative in Paid Social
Cory Salatino Cory Salatino

The Importance of Mobile First Creative in Paid Social

In today's digital age, mobile devices have become the primary source of online interaction for consumers. As a result, businesses must adapt to the changing landscape and prioritize mobile-first creative on paid social platforms. Mobile-first creative is a design approach that focuses on creating content specifically for mobile devices, ensuring that ads are optimized for the smaller screens and attention spans of mobile users. Here are a few reasons why mobile-first creative is essential for paid social success.

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Introducing Gradient Media Group: Unlocking the Power of Direct Response Advertising
Cory Salatino Cory Salatino

Introducing Gradient Media Group: Unlocking the Power of Direct Response Advertising

At Gradient Media Group (GMG), we understand the power of direct response advertising. The right creative, combined with smart testing and optimization, can help brands create effective and cost-efficient campaigns. As a team of seasoned direct response experts, we aim to help brands maximize their ROI and get the most out of their advertising dollars.

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