Advantage Plus Shopping Campaigns: A Powerful Tool for Meta Advertisers
Facebook advertising has become an essential part of any digital marketing strategy. With billions of active users, the social media giant provides a massive platform for businesses to reach and engage with their target audience. The next big evolution within the world of Meta advertising is here and it's helping advertisers get a taste of pre-iOS14 performance: Advantage Plus Shopping Campaigns.
What are Advantage Plus Shopping Campaigns?
Advantage Plus Shopping or Advantage+ is a type of Facebook advertising campaign that allows e-commerce businesses to promote their products and reach potential customers through audience consolidation and campaign simplification. This type of campaign is designed specifically for businesses that want to sell products through their website or directly on Facebook and Instagram.
Why are Advantage Plus Shopping Campaigns effective?
1. Wide Reach
Facebook has a vast user base, and Advantage Plus Shopping Campaigns allow businesses to reach both potential and existing customers with a focus on driving maximum value for your business. The beauty of this campaign type is the streamlined setup and simplified inputs for the advertiser, which creates a heavy reliance on the importance of creative testing.
2. Detailed Insights
Advantage Plus Shopping Campaigns provide businesses with detailed insights into their campaign performance. Advertisers can track metrics such as clicks, impressions, and purchases to understand how their campaigns are performing and use the breakdowns to understand how many actions have been taken by new and existing customers. These insights can be used to optimize the campaigns for better performance.
3. Cost-Effective
Advantage Plus Shopping Campaigns are cost-effective for businesses of all sizes. Advertisers can set a budget for their campaigns and pay for impressions in an auction format where the cost of impressions is determined based on your ad relevance. Ad relevance is a factor Facebook determines when analyzing creative performance against your bidding goal and compared to other advertisers trying to reach the same target audience.
4. Easy to Set Up
Setting up an Advantage Plus Shopping Campaign is straightforward. All you need is a product catalog connected to your Facebook and Instagram Shops, which enables Facebook to optimize where they drop the consumer, whether it's on a FB or IG shop, or directly on your website. If you're having trouble with setting this up or need help managing your Facebook campaigns, reach out to us today!
Advantage Plus Shopping Campaigns are a powerful tool for e-commerce businesses looking to promote their products on Facebook and Instagram. These campaigns offer wide reach, high engagement, detailed insights, cost-effectiveness, and ease of setup. If you're an e-commerce business looking to reach new customers and increase sales, consider adding Advantage Plus Shopping Campaigns to your digital marketing strategy, and if you're already using this campaign type, but struggling to find success, reach out to our team today for details on a free consultative audit.